Compact, Affordable Standalone Fishfinder and Fishfinder/Chartplotter Models Offer High-Brightness, Feature-Packed Performance

Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today its new lineup of compact, dual-frequency fishfinders with DownScan Imaging (DSI) and fishfinder/chartplotter options, the Mark-4 grayscale and Elite-4 color series. Both series feature high-bright, LED-backlit, 3.5-inch displays that provides exceptional visibility at wider viewing angles, as well as readability in all weather conditions, including direct sunlight. Continue reading

Dec. 1, 2011—Minnetonka, MN—Premier tacklemaker Berkley has pledged to continue its historic partnership with the Cabela’s Masters Walleye Circuit, renewing sponsorship packages for both Berkley Baits and Berkley Trilene for the 2012 tournament season.  Continue reading

MWCers Travor Diegel and Paul Steffen with RPM Outdoor Sports’ Iluminet in action.

Nov. 10, 2011—Minnetonka, MN—RPM Outdoor Sports, maker of the revolutionary IlumiNet landing net, has joined the Cabela’s Masters Walleye Circuit family as an associate sponsor for the 2012 tournament season.

“It’s very exciting,” said RPM’s Jerry Paller. “With its elite anglers and an incredibly helpful staff, the MWC is great platform for building our brand.”

“We’re proud to be a part of the MWC,” added RPM co-founder Larry Marohl. “The anglers are deeply competitive, yet very welcoming and the camaraderie is great. Plus, Circuit staff treats us like royalty—even though we’re not a multimillion dollar company.” Continue reading