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Zippo Announces “Day on the Bay” Contest Featuring Cabela’s Masters Walleye Circuit Veteran Doug Yohe

DougYoheZippoWrapWebAPRIL 11, 2012—Minnetonka, MN—Anglers dreaming of a free fishing getaway should enter the “Day on the Bay” sweepstakes from Cabela’s Masters Walleye Circuit sponsor Zippo Manufacturing Company.

One lucky angler will win an all-expense-paid trip for themselves and a guest with Zippo pro Doug Yohe (above), a veteran contender on the Cabela’s MWC, to fish legendary Willow Bay on Pennsylvania’s scenic Kinzua Reservoir. Nestled in the Allegheny Mountains, the lake offers world-class fishing for walleyes, northern pike, muskies, bass and more.

Valued at $2,500, the prize package includes airfare for two, three nights lodging, $250 cash, Case Prize Pack, Pennsylvania fishing license and $100 Zippo/Case Museum gift certificate. To enter, visitwww.zippoencore.com and click on “Contests.” Just don’t delay, because the contest ends June 8.

Based in Bradford, Pennsylvania, Zippo markets its iconic windproof lighter in more than 160 countries and is on track to produce its 500 millionth lighter later this year. The company’s diverse product line also includes lighter accessories; butane candle lighters; watches, fragrance and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts in the Zippo Outdoor line. Even the coldest, wettest conditions are no match for Zippo Outdoor products. From the simple compressed cedar Campfire Starter to the award-winning Hand Warmer to the Emergency Fire Starter Kit, Zippo has what outdoor enthusiasts need to keep warm and safe. For details, visit zippo.com.

Founded in 1984, the Cabela’s MWC is the oldest team tournament circuit in the walleye world. It has a rich history of intense competition on top destinations, plus youth outreach and a lasting legacy of conservation that includes more than $300,000 in donations to fisheries projects in states where its tournaments are held. Open to diehard anglers from all walks of life, the 2012 Cabela’s MWC trail includes nine qualifiers spread across six states in the Walleye Belt from Colorado to Ohio. Teams showcase their skills—and sponsor products—at world-class venues such as the Detroit, Illinois, Mississippi and St. Mary’s rivers, plus Lake Erie, Mille Lacs, Winnebago, Oahe and more.

Along with the experiential marketing opportunities of personally reaching thousands of ultra-avid walleye anglers and fans along the tournament trail, Zippo and other Circuit sponsors tap the marketing power of Cabela’s MWC parent company, North American Media Group. Brand-building assets available to Circuit sponsors include the 3.2 million readers of North American Fisherman magazine, 400,000 members of the North American Fishing Club, 160,000 e-newsletter subscribers, 50,000 Facebook fans, and national television exposure through MWC TV on the NBC Sports Network.

Cabela’s, the World’s Foremost Outfitter for hunting, fishing and outdoor gear, is entering its 11th season as title sponsor of the MWC. Official sponsors include: Berkley Gulp!, Ranger Boats, Mercury Marine, MotorGuide, Lowrance, Zippo, NBC Sports Television Network and the North American Fishing Club. Associate Sponsors include: Berkley Trilene, Okuma, O2 Marine Technologies, Reflections, Worldwide Marine Insurance, The Walleye Federation, RPM Outdoor Sports and Gemini Sports Marketing. For more information, email [email protected], or visit www.masterswalleyecircuit.com