Ponca City, Okla. – January 13, 2014 The Cabela’s Masters Walleye Circuit, (MWC) is excited to announce the continued support of the world’s leading fishing tackle company, Berkley, a registered trademark of Pure Fishing, Inc. Berkley is driven by a passion for fishing and fueling that passion in its consumers. Berkley’s main goal is to keep fishing fun and help anglers everywhere, “Catch More Fish.”
TBF and Berkley have a long-standing partnership. TBF looks forward to continuing with their support, as do TBF’s anglers and their families who continue to love and support Berkley’s products every year.
“We are very happy with our support with both the Masters Walleye Circuit, and the anglers that fish the events,” Pure Fishing Field Marketing Manager, Cody Roswick, said. “Working with the anglers allows us to develop some great new products and showcase them via top anglers. With the importance and use of artificial baits these days, the “Artificial Challenge” at Spring Valley, IL and the Mississippi River at Hastings, MN are sure to make history.”
“Berkley and the MWC have a long history together,” MWC Vice President of Sales and Marketing, Kelly Gohman, stated. “A Berkley Field Rep, now retired, once credited the MWC with establishing Trilene line as “the brand” in the upper Midwest. It is only fitting that we celebrate the MWC’s 30th Anniversary together.”
Founded in 1984 and entering its 30th year, the Cabela’s Masters Walleye Circuit is the oldest team tournament circuit in the walleye world. It has a rich history of intense competition, and $700,000 in annual purse money paid at the nation’s top destinations. MWC is deeply involved in youth outreach and has a lasting legacy of conservation that includes more than $300,000 in donations to fishery projects in states where our events are held.
Under the umbrella of The Walleye Federation (TWF), the Cabela’s Masters Walleye Circuit is open to all avid walleye anglers from all walks of life. The 2014 Cabela’s Masters Walleye Circuit includes 10 stops spread across seven states in the Walleye Belt. Teams showcase their skills—and sponsor products—at world-class venues such as the Illinois River, Detroit/Lake Erie, Mississippi River/Hasting, Minn., Big Stone Lake, Ortonville, Minn., Bay of Green Bay at Oconto, Kinzua Reservoir, Bradford, Penn., Cass Lake, Minn., Lake Erie, Huron, Ohio, and the World Walleye Championship in Devils Lake, North Dakota. The 2014 Circuit will highlight our sponsor partners and anglers to the masses with live streaming video of select events and four nationally televised events aired in the Federation Angler TV 13 week block on NBC sports, as well as, the 13 week block on the Pursuit channel.
Cabela’s, the World’s Foremost Outfitter for hunting, fishing and outdoor gear, is in its 12th season as title sponsor of the MWC. Official sponsors include: Lowrance Electronics, Berkley Gulp!, Ranger Boats, Zippo, Mercury Marine, MotorGuide, Lowes Equipment Manufacturing and The Walleye Federation. Associate Sponsors include: Berkley Line, Optima Batteries, Church Tackle, TH Marine, Lindy Legendary Fishing Tackle and the Sea Grant Institute. For more information visit www.masterswalleyecircuit.com or contact us at (580) 765-9031, [email protected].
If you are interested in becoming a marketing or sponsor partner of MWC please contact our VP of Sales and Marketing, Kelly Gohman at his direct line 612-5181746 or [email protected]